Media Kit.

Launched - November 9th 2017

Updated - June 5th 2018


REACH :

35,000+ Downloads with new users daily

7,000+ users in the past 30 days (Monthly active users)

55,000+ in-app views per week

 

AUDIENCE:

68% Female

An average age of 25

74% of Romer's have the highest spending ability (Bazaar)

Most popular cities

1. Melbourne

2. Christchurch

3. Auckland

4. Wellington

 

ENGAGEMENT:

Average of 4m 06s per session

24% make an action to save or learn more about a paid advert

The average user swipes 24 times before knowing which Rome they will go on. Featuring ensures you will be in their first 24

Breakdown -  16% Events   52% Activities  32% Food and Drink

Average of 200 New customers per campaign (average of 80 new interested customers per campaign per week)

Average of $62 per campaign per week 

Average of 27% Engagement (New interested customer/ total views)

Average of 8% CTR (Click through rate) to all your call to actions (4x average for social media)

 

Advertise with Romer app in app advertising risk free mobile marketing

WHAT IS NATIVE ADVERTISING?

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Its proven that mobile advertising performs over twice as well as web advertising because users are more engaged and spend over 2.5 hours per day in apps. Currently, users are averaging engagement with 27% of advert cards by either saving the card to then plan it and add friends or tapping for more information. Which is about 4x the global average for a social media platform.

 

WHY IN-APP?

Fastest growing marketing channel globally with 61% increase from 2016-2017 in New Zealand

87% of time spent on mobile is in apps with 13% time in mobile web

Digital media time breaks down to 50% in-app, 36% desktop, 7% tablet and 7% mobile web

 

SOCIAL MEDIA:

7,500+ Instagram

2,600+ Facebook


THOUSANDS OF USERS SHARE THEIR EXPERIENCES BELOW